For destinations

Resources for Destinations

Explore the Shrpa tools and practical guidance that help your team create local content, run creator visits, and keep your marketing moving.

New to Shrpa?

Getting started

Short how-to videos walk through the tasks you’ll do most, from connecting your social accounts to planning your first Creator Visit.

Watch the getting started videos

Atlas Social

Atlas Social

Atlas Social helps small DMOs create, approve, and publish social posts featuring local businesses and attractions, using their own photos.

Atlas Social for resorts

Social media for resorts. Atlas Social turns your photos into a season of Facebook, Instagram, and TikTok posts that sound like you, and you approve each one.

Tagging and Mentions in Atlas Social

What tags and mentions are, how Atlas attaches local partners to generated posts, and how to review or change them before you publish.

Creating Multiple Posts in Atlas Social

Describe a theme, how often to post, and for how long, and Atlas drafts a series of up to 12 posts for your calendar. How Multiple Posts works and when to use it.

Creator Suite

Planning creator visits with your team

The Creator Visit Planning Form, shareable draft links, printable PDFs, and applicant review links that let your board or committee weigh in before a visit goes out to creators.