How 1886 Crescent Hotel & Spa and 1905 Basin Park Hotel
Leverage Shrpa for Authentic Content
Background
Nestled in the heart of Eureka Springs, Arkansas, the 1886 Crescent Hotel & Spa and 1905 Basin Park Hotel have long been known for delivering exceptional guest experiences. Director of Marketing & Communications Gina Rambo has continually sought innovative ways to attract visitors and showcase the unique charm of these historic properties. However, securing fresh, high-quality content that authentically captured guest experiences proved to be a challenge.
The Challenge: Overcoming Content Creation Hurdles
Before partnering with Shrpa, the hotels relied on a user-generated content platform that was expensive and lacked direct engagement with content creators. They also experimented with reaching out to creators independently, but the process was time-consuming and often resulted in inconsistent content quality. Coordinating professional photoshoots presented additional hurdles, requiring complex logistics, model selection, and extensive planning.
The Solution: Streamlined Creator Visits
By utilizing Shrpa's creator visits, 1886 Crescent Hotel & Spa and 1905 Basin Park Hotel streamlined their content creation process. The platform connected them with talented travel creators who delivered high-quality visuals and fresh perspectives, enriching their marketing efforts with authentic, engaging content.
Everything is authentic. You can see in the pictures that people are truly loving their experience.
Key Benefits of Using Shrpa
Authentic & Engaging Content – Shrpa creators capture real guest experiences, resonating with potential visitors.
Time & Cost Savings – Eliminates the need for costly and time-intensive professional photoshoots.
Access to a Diverse Creator Network – Expands beyond local creators, bringing in fresh perspectives from a variety of travelers.
Structured & Reliable Process – Simplifies coordination, sets clear expectations, and ensures high-quality deliverables.
Results: The Power of User-Generated Content
Since partnering with Shrpa, the hotels have amassed an extensive content library with over 1,500 photos and videos created by a diverse group of content creators. These creators bring unique experiences and perspectives, capturing authentic moments that showcase the hotels and the broader destination in a compelling and relatable way. One early collaboration with a professional photographer provided exceptional imagery, now featured in website promotions, print ads, and social media campaigns.
The amount of content we now have is incredible. We've used it in print ads, on our website, and across all our social media channels.
Shrpa's platform also introduced a creator saving feature, allowing Gina to curate a list of top-performing content creators for future collaborations. By building long-term relationships with high-quality creators, the hotels will have access to a growing network of diverse voices and perspectives, ensuring a steady flow of compelling content year-round. This will allow for even greater flexibility in content strategy, helping to highlight different aspects of the guest experience and reach a broader audience in fresh, engaging ways.
Why Shrpa? A Game-Changer for Destination Marketing
Unlike traditional content creation methods, Shrpa provides a streamlined platform that connects hotels with a diverse network of content creators. The platform's intuitive interface and comprehensive tools make it easy to manage creator relationships, track content performance, and maintain a consistent flow of high-quality visuals.
This is the perfect thing for us. The cost is comparable to professional shoots, but the ease and authenticity make it so much better.
Looking Ahead
Now in their third year with Shrpa, the hotels continue to refine their strategy, leveraging a diverse network of content creators to bring new perspectives and fresh storytelling to their marketing. By working with a wide range of creators, they are able to capture unique experiences that resonate with different audiences, ensuring their content remains engaging, relevant, and reflective of the evolving travel landscape. With a focus on building deeper relationships with creators and maximizing their content library, the hotels are set to elevate their marketing efforts even further.
Get Started with Shrpa
If you're a hotel or destination marketer looking for fresh, engaging content without the hassle of traditional photoshoots, explore what Shrpa can do for you.